Moderation Services

Why we will exceed your highest expectations

We understand the KOL/HCP advisory board membership makeup

• We respect their knowledge and expertise

• We appreciate their desire to share their opinions

• We are sensitive to the hierarchy within clinics or hospitals

  • We understand who will expect to speak the most

  • We understand who may need permission to speak more

We understand your business and your context

• We have worked in dozens of therapeutic areas

• We have worked within every stage of a brand’s lifecycle

• We understand the different responsibilities of commercializing a product: marketing, medical, managed markets, sales

• We are sensitive to the role HCPs play in both serving industry and being served by industry

• We are aware of your regulatory and compliance demands

• We appreciate the dual-objectives of most advisory boards

  • Learn from the participants

  • Enable participants to learn

We prepare a plan for success

• We become experts on your indication(s) and your brand

• We seek to understand the unique make-up of your ad board

• We develop a unique moderation plan that increases participation and feedback while achieving your goals

We execute the plan while recognizing the need for spontaneity

• Our moderators understand that achieving your goals sometimes means changing our approach during the meeting.

• We understand the hallmarks of successful moderation

  • We keep the group on time, task, and target

  • We help reluctant participants speak up

  • We keep anyone from dominating

  • We invite dissent but without the drama

  • We are able to get a conversation back on track with tact

  • We recognize that we are at our best when we speak the least and listen the most